EXPERIMENT #1
Red vs Green
Buy Button Color
Red Button Variant wins
Red Button
Color: #ff0000
NEURAL NETWORKS
EXPERIMENT #2
Small vs Large
Main Picture Size
Large Image Variant wins
Large Image
Height: 1640px
Optimization #37 deployed
Red Button and Large Product Image
Automatic Website Optimizations,
powered by Neural Networks
We run your A/B tests, and improve your conversion on autopilot. No need to write code or hire designers and data scientists.
Get StartedMachine Learning pipelines progressively improve your interfaces, on autopilot
STEP 1
Our algorithms generate and run A/B testing experiments on a subset of users on your website, continously evaluating which variants perform best.
Control Variant
Testing 2500 users
Green Button
Color: #09a600
Small Image
Height: 780px
Experimental Variant
Testing 2500 users
Red Button
Color: #ff0000
Big Image
Height: 1640px
STEP 2
Once it is clear that specific design elements favour conversion, information is sent to Neural Networks, which continously learn from your users.
Experimental Variant
Won: 63.7% Conversion
Red Button
Color: #ff0000
Big Image
Height: 1640px
Buttons Pipeline
Images Pipeline
Machine Learning
Neural Networks Adjustment
Button Color
Red Weights Increase
Machine Learning
Neural Networks Adjustment
Image Size
Large Weights Increase
STEP 3
Continuosly improving Neural Networks trigger more optimizations, which are injected and A/B tested against control website configurations.
Machine Learning
Neural Networks Predictions
Orange Button
Color: #ff4000
Large Icon
Height: 72px
Deploying Orange Button
Deploying Large Icon
Injected Optimization 1
Test conversion of orange button
Orange Button
Color: #ff4000
A/B Testing Experimental Version
Injected Optimization 2
Test conversion of large icon
Large Icon
Height: 72px
A/B Testing Experimental Version