EXPERIMENT #1
BuyBuy
Red vs Green
Buy Button Color
Red Button Variant wins
Buy
Red Button
Color: #ff0000
NEURAL NETWORKS
EXPERIMENT #2
Small vs Large
Main Picture Size
Large Image Variant wins
Large Image
Height: 1640px
Optimization #37 deployed
Red Button and Large Product Image
Buy

Automatic Website Optimizations,

powered by Neural Networks

We run your A/B tests, and improve your conversion on autopilot. No need to write code or hire designers and data scientists.

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Machine Learning pipelines progressively improve your interfaces, on autopilot

STEP 1
Our algorithms generate and run A/B testing experiments on a subset of users on your website, continously evaluating which variants perform best.
Control Variant
Testing 2500 users
Buy
Green Button
Color: #09a600
Small Image
Height: 780px
Experimental Variant
Testing 2500 users
Buy
Red Button
Color: #ff0000
Big Image
Height: 1640px
STEP 2
Once it is clear that specific design elements favour conversion, information is sent to Neural Networks, which continously learn from your users.
Experimental Variant
Won: 63.7% Conversion
Buy
Red Button
Color: #ff0000
Big Image
Height: 1640px
Buttons Pipeline
Buy
Buy
Images Pipeline
Machine Learning
Neural Networks Adjustment
Button Color
Red Weights Increase
Machine Learning
Neural Networks Adjustment
Image Size
Large Weights Increase
STEP 3
Continuosly improving Neural Networks trigger more optimizations, which are injected and A/B tested against control website configurations.
Machine Learning
Neural Networks Predictions
Buy
Orange Button
Color: #ff4000
Large Icon
Height: 72px
Buy
Deploying Orange Button
Deploying Large Icon
Injected Optimization 1
Test conversion of orange button
Buy
Orange Button
Color: #ff4000
Buy
A/B Testing Experimental Version
Injected Optimization 2
Test conversion of large icon
Large Icon
Height: 72px
A/B Testing Experimental Version

Grow automatically, through Data & Experimentation

SessionForward uses Artificial Intelligence to constantly create, combine, and test different variations of layouts, headlines, calls to action and images, to find the best fit for your audience, thereby increasing conversions, and customer satisfaction.

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SessionForward closes the cycle of full end-to-end A/B testing driven interface management, by allowing to deploy AB Testing Variations as permanent optimizations. Our tech is infrastructure agnostic, and we can inject optimizations at runtime, based solely on user behavior.

Once an experiment is completed, SessionForward starts a new one, working on A/B testing permutations that target multiple elements of the page. This guarantees that you will never stop optimizing, and your interfaces will progressively get better and better, on autopilot.

A. MEASURE
Install SessionForward's snippet and start collecting anonymous user behavior.
USER BEHAVIOR
NEURAL NETWORKS
B. PROCESS
Our Pipelines automatically produce optimizations from browsing data.
NEURAL NETWORKS
INJECTED OPTIMIZATION
C. OPTIMIZE
Progressively improving trained models continously improve your product.
MORE BEHAVIORS
MORE OPTIMIZATIONS
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